How out of the Strategic Enterprise |
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In business strategy, many renowned enterprises have repeatedly cast wrong.From the case if they fail to extract insights law, the relevant strategies for the enterprise,after all, a great blessing.It is along this line.Picken and Dess two of a large number of experts to conduct a long-term follow-up study in depth.focused on the strategic aspects of their business enterprises in the pros.The study shows that a perfect business strategy, if strictly enforced, would eventually become impecunious;and an inherent bias in the business strategy, no matter how outstanding leaders who instead of the implementation process impeccable.Finally unable to avoid the failure of doom.And determine the appropriate management strategy, and to assist in the successful implementation of enterprise will be able military is invincible, everlasting.They also emphasized that the ultimate success does not necessarily have an excellent strategy,And so long as its appropriate comprehensive, no obvious defects; Similarly,enterprises in the implementation of the strategy is not necessarily need a resourceful leaders.The key is to keep a sober mind to avoid committing minor errors.The author also wish to remind those who think that different business environment for the enterprises, the managers turned a deaf ear to the warning.Panic fearing an object lesson to keep a wary and help reduce business risk and avoid the same mistake.As in sports events, in order to end magnificently championship, it is first necessary to make fewer mistakes.Otherwise, the race is not closed yet, you may already have been eliminated. Picken and Dess of the many companies conducted extensive research,Enterprise Strategy by the environmental analysis, strategy formulation and strategy implementation of the three different stagessummarized that the business strategy in the seven traps.For those who desire to win the commercial battle array promote Chinese managers, from all aspects of corporate strategy if they wish,win one-upmanship, the author presents to the readers of this paper will be the most exciting, the most valuable aspect of his business strategy for winning book. Well, a lot of business enterprises has thrown riders down their stumbled horses in the seven major strategic trap in the end, what is it?How can circumvent these reefs and shoals? 1. Misjudged the competitive environment many enterprises erroneous understanding of the competitive environment and the changes that have taken place in judgment.Although many of them had been allowed to occupy a leading position in industry, shakers,But they have overlooked or misunderstood as a sign of the changes in the competitive environment, resulting in the serious erosion of their competitive edge.The author points out that to avoid misjudgment competitive environment, we need to first nurture a corporate culture sensitive to environmental changes.As Intel's Andrew said, it is a "can survive only bigots who" years.In a competitive environment analysis, it is necessary to correctly define their room for competition, it should not be confined to only the existing competitors.and potential new competitors will be included in the vision.In addition, it is essential to build an effective competitive information system to ensure the smooth flow of relevant information within the organization.and it can be properly disposed of the application for the correct formulation of business strategy to provide a reliable and effective information platform. 2. Is biased assumptions Some enterprises of their own strategic prerequisite for the establishment of a series of mistakes in the above,With no changes in environmental conditions or to update the strategic decision hypothesis.It is often said that good medicine mistake disease refers to the phenomenon.In this article, the author asserts that enterprises must overcome this impasse must always used some of their assumptions,premise and ideas carefully verified.Some has been recognized as a natural prerequisite for deliberation, it was often not usedThe resulting enterprise business strategy with great potential risk.Furthermore, all premised on the assumption should have a strong consistency in the framework of the overall strategy of mutually mutual reflection.Meanwhile according to the strategic importance of enterprise for the difference will increase to distinguish between different categories of hypothesis treatment.Finally do not forget for all premised on the assumption that with the passage of time and the evolution of the environment.We must re-defined to ensure their effectiveness. 3. Undermine the competitive edge of self Enterprise Strategy originated from the use of static, or stationary with the view to look at the strategyleading enterprises are unable to adapt to changes in the external environment.1:00 strength can be transformed into successful enterprises for sustainable competitive advantages in market competition will inevitably fall under the wind.The authors have pointed out that the prescription is that corporate CEOs must establish a dynamic sense of the overall situation and,in the process of establishing enterprises on the basis of activities that focus attention on the value chain.And it is necessary to expand the scope of business activities will be covered by customers and suppliers.For every aspect of an enterprise's value chain to be compared with our competitors in the hole if the concept merits fireand various forms around the value chain to create value.Should try to integrate the various value-added activities that focus on the competitive environment of a dynamic processinnovative ways to add unique value to the enterprise.Only in this way can we ensure that enterprises maintain a sustainable competitive advantage in the market. 4. Blind expansion of losing value Enterprises often succumb to the impulse to simply diversify their own terms instead of blindly into something that is not good business fields.The results are often worth, but reduced the value of the business infrastructure.In the author's view, to make Diversification usefully must always closely in the core competitive edge.The core competitiveness of enterprises is the ability of a foothold in this market, the source of corporate competitive advantage.So in the process of diversification of enterprises, and enable new business fields can be effectively supported by the company's core competitiveness.and in the market to the corresponding competitive advantages in order to obtain diversified operating synergies.If the value chain from the enterprise perspective,new business enterprise can become a natural extension of the existing value chain or effective supplement,Diversification should become an important weight in decision-making. 5. Subject to the organizational structure In the traditional organization, the clear distinction between the different departments, and bear different functions and responsibilities.In the course of implementing the corporate strategy, organizational structure for the evolution of the fragmentation often difficult insurmountable obstacles.Therefore, in the framework of the traditional, across various functional departments, and then build an effective system of coordination and integration.leading core processes, near the old saying goes difficult.To break through such difficulties, the author's view is the need to completely transform the traditional organizational structure.create a new form of the organization without borders.Here, the same business processes and value chains need to use the concepts and methods.We must first define the strategic environment, the key strategy to identify objects and their mutual relations.Immediately after the organizational structure corresponding to the design, and later in the same organization and achieving coordination and integration among different organizations.Only by establishing clear objectives, effective communication and cross-departmental functions for the organization, Fan Lei break.Review on the organization's various departments, operating freely. 6. Out of control There are two causes : First, out of business enterprises usually blindly strive for some arbitrary and inflexible;Second, the imbalance in corporate strategy and control system, not in the culture and incentive system and a code of conduct to strike a balance between the three.The conventional strategy monitoring process consists of three parts : to develop strategies and set specific targets; Implementation strategies;to set goals for the benchmark to assess actual performance.Resulting in strategy formulation and the time delay between the control strategy.It can cope with a relatively stable competitive environment, and in a changing environment it is barely enough.have a sense of danger.Make the implementation of the strategy have been under control, the authors make use of "soft tissue" for the monitoring system,conduct an immediate assessment of the target itself.Through strategic development and strategic control informationThrough the implementation of the strategy and strategic control of the entire strategy to control system behavior.Construction consistent with the corporate strategy and to target the corporate culture and improve the incentive mechanism and to establish codes of conduct.They also need to promote coherence among the three.With the passage of time and ensure that they can adapt to changes in the external environment.This change in the environment essential to maintain flexibility. 7. Failure leadership In the course of implementing the corporate strategy, strong leadership plays a vital role in the ultimate success.However, we can often see a lot of the senior executives or opinionated, or indecision,turned a deaf ear to some of the basic principles, strategic planning at the enterprise can not provide the much-needed strong leadership abilities.Enterprises often find itself in the awkward position so helpless.Enterprise is expected to become a strategic planning are often but not in the sky.In the author's eyes, leading enterprises to successfully achieve strategic objectives, corporate executives must create changes in the organization of urgency,and to take prompt and decisive action; Enterprises must create and convey the long-term planningreached a concrete action plan and long-term planning; the same time to set the goal of a broad mandate for the frontline staff.enable them to attain the strategic goal of striving to be the first. Furthermore, the process must continuously review the implementation of the strategy for the prosso useful to institutionalize the changes that have happened.Only thus can we ensure that enterprises make one heart and one mind, moving steadily towards the strategic direction established. |
