Since information on the external environment and internal management of enterprises will have a significant impact, when those factors which play a role in real and business environment, the strategy may have been unable to adapt to new situations, the inevitable result of the evolution of a business strategy. Business strategy is the basic feature : overall, the future nature, systematic, competitive and comparative stability. Once a strategy, in a certain period of stability, sometimes for strategic performance lag. However, the rapid development of information technology, but also the development direction of a certain uncertainty, the future business strategy of maintaining relative stability and harmony and unity sometimes may encounter certain difficulties. Ê? Enterprise business strategy should face the digital city development process?     

   This issue can be considered from two aspects : one is to develop new strategies, on the other hand, the current strategic adjustment and transfer. For new businesses, develop business strategies in information technology clearly can not ignore the trend, at the beginning stage of digital cities and enterprises should host the impact of industry and business to consider them. Relatively original enterprises, the information technology strategy in new enterprises will be some simple, and the impact of information technology had to adjust the original strategy enterprises, the need to consider factors were much more complex, the most important strategic adjustment of the timing, the extent of the adjustment strategy, strategic shift patterns.     

    Strategic adjustment time     

   From the Internet for awareness of the importance of enterprises operating at least the next three years, some large enterprises have been successfully implemented Internet strategies, but for most enterprises, is now in a stage of exploration and try to be when the full realization of informationization with each industry demand conditions and business conditions relating to the internal, different industries and different sectors same enterprises have different criteria, too, advance strategies is blind, will cause enormous economic losses, but missed the timing strategic shift, it will be possible to directly crisis enterprise survival. Although the precise timing is not easy to grasp the strategic shift, but still be found from a variety of complicated phenomenon some valuable information as to judge whether we should adjust the existing signal strategy, such as :      According to information signs to judge : These indicators include the proportion of the population online, online marketing and sales network, the proportion of the total online information access and share information, etc.;  

   Judged by the degree of external influence : for example, the information technology industry to the average level, with the difference as compared with competitors, and how industry leader in the gap; 

   According to product characteristics and consumer habits of customers to judge : the promotion or marketing of such products on the Internet what advantages, customers are often purchased on-line, customer enquiries which relevant information on the Internet;  

   According to judge the extent of internal demand : existing enterprise processes are reasonable, whether internal management efficiency, organizational structure is cumbersome, the introduction of information technology to solve these problems?     

   Strategic adjustments     

  For most traditional enterprises, the conditions in place for e-commerce, the establishment of an information dissemination functions of the website is the usual practice now, not the least of internationally renowned large enterprises, the majority of large domestic enterprises have set up their own web sites, but the website also has a few functional e-commerce. These enterprises have been built in the site, according to the world's largest media companies against Chinese enterprises TribalDDB first website survey results, the image of the website is not commensurate with the corporate image, functions and services are not perfect, practicality is not strong, and Chinese enterprises brand websites obvious behind international brands. Thus, the overall strategy of China's enterprise informationization level is not high, and business strategy to the transfer of information is only the initial stage, far from the real Internet strategy. This also indicates that the information not be business matters, the need for a gradual transition. Therefore, in adapting existing strategies need to consider a degree, the U.S. degrees "in fact closely related to the timing and strategy adjustment. 

     Strategic shift stage and the ways     

   Various traditional enterprise Internet strategy is not exactly the same, most enterprises have taken a phased approach to development of e-commerce process, in accordance with the strategic objectives can be divided into three different phases, each phase approach are not identical.     

   (1) Network marketing stages : information dissemination, including the creation of a functional website will be relevant enterprises, products, after sales services, marketing, information dissemination to the website, customers know the company on the Internet to create a Windows, online sales is not the main objective of this phase;     

   (2) Internet sales phase : Enterprise website for additional online transaction functions, or the creation of a business e-commerce website marketing products;     

   (3) Information integration phase : online marketing is the electronic business sales methods, but is far from being the entire contents of e-commerce enterprises, the higher forms of e-commerce enterprises, enterprises will not only release the information to the Internet, not just for marketing companies products, but including integrated supply chain management, customer relationship management, enterprise process integration entire information processing system.     

   The above analysis of the information on business environment and the impact of the management model, and thus to information from business strategy to explore the question of evolution. For the modern enterprise, the online business environment, enterprises must create a problem, whether it is a brand new business strategies or adjust the original strategy, the impact of information technology is one of the most important factors